In today’s market conditions, intellectual property has become one of the key assets of a business. Today, a trademark is not just a name or a visual element of packaging, but a component of a company’s reputation, recognition, and competitive advantage. That is why any conflicts related to the use of brands almost inevitably end up in court. Ukrainian courts are increasingly becoming a venue for resolving disputes between manufacturers who see a threat to their rights in the actions of competitors. Such cases shape practice that is important not only for the specific parties, but also for the entire business environment.
One notable example is a case recently heard by the Commercial Court of Kyiv. It concerns a dispute between the Millenium Bubble and Roshen Bubble trademarks, which has attracted the attention of lawyers and entrepreneurs precisely because of the prominence of the parties and the nature of the claims. The essence of the conflict lies in allegations of possible similarity of the designations, which, according to one of the parties, may mislead consumers, create false associations with another manufacturer, and damage business reputation. In such disputes, the key factor is not only the fact of trademark registration, but also how it is used in the market, in advertising, on product packaging, and in the perception of the end consumer.
Case details
In August 2025, the Commercial Court of Kyiv accepted for consideration and opened proceedings in case No. 910/7957/25 on the claim of Malbi Foods LLC (Dnipro). The defendants in the case are Roshen Confectionery Corporation (Kyiv) and Vinnytsia Confectionery Factory (Vinnytsia). The claims relate to challenging the use of the trademarks Bubble and Millenium Bubble, as well as demands to prohibit their further use and to withdraw products marked with these designations from circulation.
In its appeal to the court, Malbi Foods LLC claimed that its intellectual property rights had been violated in connection with the defendants’ use of the designations “Bubble” (trademark certificate No. 180567) and “Millenium Bubble” (trademark certificate No. 180566) in relation to goods in class 30 of the International Classification of Goods and Services. The plaintiff insisted that such use be recognized as unlawful. In addition, the plaintiff asks the court to prohibit DP “KK ‘Roshen’ and PJSC ”Vinnytsia Confectionery Factory” from using the specified trademarks in any way, in particular in product labeling, advertising materials, business documentation, and on the Internet. The lawsuit also contains demands to withdraw from circulation and destroy goods with the relevant markings, including production clichés, as well as to publish information about the violation of intellectual property rights in the media. The case was scheduled for consideration under the rules of general civil proceedings.
Within the framework of this case, the court also took measures to secure the claim. Thus, on July 3, 2025, Judge O. V. Kotkov granted the corresponding application of Malbi Foods LLC. By a court ruling, the defendants were prohibited from selling products using the “Bubble” designation until the court decision came into legal force. In addition, the Vinnytsia Customs Office was instructed to suspend customs clearance of certain batches of confectionery products of the Roshen trademark, in particular porous chocolate with a total weight of 604.8 kg and 403.2 kg, which were declared for export to the Republic of Kazakhstan and Romania. These measures are aimed at preserving the property interests of the plaintiff and preventing complications in the enforcement of the future court decision. The ruling is subject to immediate enforcement and may be appealed within the ten-day period established by law.
Further developments in the case took on a new procedural dimension. The subsidiary, Roshen Confectionery Corporation, filed an appeal against the ruling of the Commercial Court of Kyiv on securing the claim. At the same time, on August 4, 2025, the plaintiff applied to the court to cancel the applied security measures. Since at that time the case materials had already been transferred to the Northern Commercial Court of Appeal, the court of first instance decided to postpone consideration of this application until the case materials were returned.
In support of its position, Malbi Foods LLC notes that the rights to the Bubble and Millenium Bubble trademarks belong to Malbi Foods LLC on the basis of a license agreement concluded on November 1, 2023, with the owner of the relevant marks, who is the CEO and co-founder of Millennium. The plaintiff considers the use of these designations on the packaging of Roshen porous chocolate to be a violation of its intellectual property rights.
As a result, in December 2025, a settlement agreement was concluded between the two parties, whereby the defendant undertakes to cease the infringement of intellectual property rights by withdrawing from civil circulation all goods bearing the registered trademark “Bubble” under certificate 180567 and the registered trademark “Millenium Bubble” under certificate 180566, for subsequent destruction, including the clichés used for their production. The defendant also agreed not to use the trademark “Bubble” and to publish information about the infringement of intellectual property rights in the media.
The dispute between Millenium Bubble and Roshen Bubble is yet another confirmation that major brands are paying increasing attention to protecting their intangible assets. Such proceedings are of strategic importance to companies, as court decisions can affect not only a specific product, but also the further development of the brand, its positioning, and marketing strategy. At the same time, such cases serve as a signal 
to other market participants: before launching a new trademark or product, it is necessary to carefully check the legal field in order to avoid potential claims and legal costs in the future.
It is also worth noting that trademark disputes are usually not limited to the first instance. As a rule, the parties are ready to defend their interests in appeal and cassation, as there are significant financial and reputational risks involved. Therefore, it is extremely important to build a competent legal position, correctly form the evidence base, and choose an effective defense or attack strategy at the initial stage. Without professional legal support, such processes can be protracted and the outcome unpredictable. Therefore, we recommend that you contact our law firm for high-quality legal support and defense in court.
